Wednesday, October 21, 2009

The Fun Theory - Update #2

Here's another Volkswagen 'The Fun Theory' commercial! Volkswagen turned a bottle bank (recycling bank) into an arcade-type game. Whenever a light on the bottle bank would flash, the recyclers would need to insert a bottle into the hole with the corresponding flashing light.... 100 points for if a bottle was inserted in the correct hole.... Again, Volkswagen installed the 'bottle bank arcade' to see if adding a little fun to recycling trash would encourage people to recycle more....

Volkswagen says that during one night, their bottle bank was used by nearly one hundred people.... That same night, the bottle bank nearby was used twice....


No comments:

Post a Comment

Related Posts with Thumbnails